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^ 'Eight Ways You've Misconfigured Your A/B Test'. ^ 'Advanced A/B Testing Tactics That You Should Know | Testing & Usability'. 
'Controlled experiments on the web: survey and practical guide' (PDF).
^ Kohavi, Ron Longbotham, Roger Sommerfield, Dan Henne, Randal M. ^ 'The Complete Guide To Conversion Rate Optimization'. 'Guinness, Gosset, Fisher, and Small Samples'. ^ 'Brief history and background for the one sample t-test'. Journal of Statistical Planning and Inference. 'A more powerful test for comparing two Poisson means'. 'A/B testing: the secret engine of creation and refinement for the 21st century'. 'Test Everything: Notes on the A/B Revolution | Wired Enterprise'. 'The A/B Test: Inside the Technology That's Changing the Rules of Business | Wired Business'. Software testing is an integral and important. A/B testing is a way to compare two versions of a single variable, typically by testing a subjects response to variant A against variant B. 1 2 It includes application of statistical hypothesis testing or two-sample hypothesis testing as used in the field of statistics. #Pengertian software testing code
^ 'Split Testing Guide for Online Stores'. Implementation is the part of the process where software engineers actually program the code for the project. A/B testing (also known as bucket tests or split-run testing) is a randomized experiment with two variants, A and B.
^ a b c 'The ABCs of A/B Testing - Pardot'. 'The Surprising Power of Online Experiments'. ^ Kohavi, Ron Thomke, Stefan (September 2017). #Pengertian software testing for mac
Encyclopedia of Machine Learning and Data Mining (PDF). Gmat Test Prep Software For Mac Navione. 'Online Controlled Experiments and A/B Tests'.
^ Kohavi, Ron Longbotham, Roger (2017). This segmentation and targeting approach can be further generalized to include multiple customer attributes rather than a single customer attribute – for example, customers' age and gender – to identify more nuanced patterns that may exist in the test results.
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